Business Conversations: It Begins and Ends with Confidence

Facts are a necessary part of every business conversation, but they do not close...

Read More
Changing Seasons

Spring has sprung and summer is around the corner. Are you and your customers...

Read More
Prevention and Preparation for Sales Presentations

Like veterinarians discussing the reasons behind treatment recommendations with pet owners, distributor reps must...

Read More
Pandemic Lessons for Veterinary Sales Reps

How today’s challenges present real opportunities and could provide the foundation for your future...

Read More
To Steal Customers, Give More to Get More

The formula for stealing customers from your biggest competitor. The biggest mistake most cold...

Read More
Post-Pandemic? Creating Stability.

How can reps create a sense of stability for veterinary practices? I would love...

Read More
Under Review

Why online reviews are important for your veterinary practice customers, and where you can...

Read More
Prepare to NOT Lower Your Price

Best practices sales reps can use for negotiating with clients. Tired of customers asking...

Read More
Dealing with Customer Negativity

How reps can navigate negative reactions in customer conversations. Occasionally it seems like some...

Read More
It’s That Time of Year – Holiday Conversations

The holiday season provides reps with many topics of conversation to have with loyal...

Read More