On the MAP – Minimum Advertised Price

How minimum advertised price, MAP, provides profitability and a competitive edge for independent veterinary...

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Telemedicine’s 
Time is Now!

Resistance to telemedicine will only lead young pet owners to sidestep organized veterinary medicine,...

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We Need Ownership

We’ve been asking the wrong questions for several decades, and we’re seeing the impact...

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Vetalytix Report: 2019 Was a Pretty Good Year

Veterinary practices administered more vaccines than in 2018, although sales of flea and tick...

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Veterinarians Created Dr. Google

How veterinarians let internet searches and other outlets erode market share – and how...

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Caring for the Caregivers

Initiatives and resources to help veterinarians address burnout and compassion fatigue. Depression and suicide...

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A Tasty Trend

U.S. pet treats market to reach $6.7 billion in 2019. U.S. pet owners prefer...

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Top Stories of 2019

From acquisitions to osteoarthritis, here were the top animal health industry stories of 2019....

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Reimagining Petcare

A startup veterinary group with a familiar name wants to offer comprehensive wellness for...

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Breaking Down Barriers

There are encouraging advancements in oncology treatments, but access is still an obstacle for...

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