Meet the Veterinary Advantage Board
Veterinary Advantage welcomes new Editorial Advisory Board.
Editor’s Note: Veterinary Advantage would like to thank each member of the previous editorial board for their contributions and insights into shaping the stories in each issue of the magazine. The following industry stakeholders have committed to providing input on the pulse of the marketplace for future issues of Veterinary Advantage.
Michelle Anderson
Anderson has been in distribution for 22 years and with Midwest Veterinary Supply for four years as the Companion Animal marketing program manager. In this role, Michelle manages the marketing relationship with vendor partners – including product launches, web content, advertising, social media, exclusive promotions and sales incentives. Serving as the liaison between vendors and the Midwest sales team, Anderson works closely with the business unit director to follow industry trends, new industry products and vendors, to always maintain the
best quality of care for pets.
Dr. Whit Cothern
Cothern earned his DVM from the University of Tennessee College of Veterinary Medicine. He started as an associate veterinarian at a mixed animal practice in Middle Tennessee. In 2000, he became medical director at a South Florida VCA small animal practice, which further sparked an interest in practice management. Four years later, Cothern transitioned to a career in industry, with various roles including technical services veterinarian, sales management, and marketing. Besides VCA, he has worked for scil Animal Care Company, Novartis Animal Health, Merial, and Boehringer Ingelheim Animal Health. In early 2018, he left industry to become co-owner and managing partner of Orchard Park Animal Hospital near Nashville, Tennessee (now part of the Mission Veterinary Partners group of hospitals).
George Henriques
Henriques is president of the companion animal division of Patterson Animal Health, and president and board member of the Patterson Foundation. He also serves on the board of UVSA and volunteers (along with his daughter) at Freedom Service Dogs in Colorado.
Mike Levin
Levin is the MWI Animal Health senior sales director for the Western United States. Levin joined MWI in 2014 after spending three years with IDEXX. Originally from the Chicago area, he now resides with his wife Jessica in the suburbs of Portland, Oregon. Mike and Jessica have four children ranging in ages of 19 to 31, a 3-year-old granddaughter and an 8-year-old German Shepard mix. He enjoys the outdoors and is an avid golfer.
Mary Heather Parch
Parch is vice president of marketing at Covetrus. Prior to joining Covetrus, she was the senior vice president of marketing and communications at McKesson. Mary Heather has a passion for developing teams and designing experiences for customers. She has extensive experience designing and leading teams to build multi-channel, integrated campaigns that speak to the unique needs and interest of prospects, customers and sales teams.