People First

The most successful reps care about people, problems – and only then – product....

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Delivering Normal

Your veterinary practice customers could use a dose of stability during these uncertain times....

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Never Stop Learning – Supplier Sourced Education and Training

Whether in person or online, supplier sourced training and educating of veterinary teams by...

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Back to School for Salespeople

Five homework tips to make you a best-in-class salesperson. Last week, my 14-year old...

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A Cut Above: Differentiate Yourself from your Competition

Use these effective ways to differentiate yourself from the competition. One of the biggest...

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A Sense of the Animal Health Community

Defining our roles within the animal health community and the meaningful contributions we can...

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Turning the Front Desk Into a Revenue Stream

With the right plan in place, your veterinary practice customers can unlock the revenue...

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Answering Objections

Answering objections and resistance from customers requires a new mindset from distributor reps. How...

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What’s Next for the Veterinary Industry with COVID-19?

Examining the ways COVID-19 will change our industry for the foreseeable future. While preparing...

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Customers Buy Benefits

How to get – and keep – your customer’s attention with benefits. Why should...

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