How To Win The Talent War


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During a 24-hour period, I had four interesting conversations.

Conversation No. 1: Someone in a key position with a large retail organization told me how the manager of one their stores came to him complaining about how poorly she is treated by her supervisor and her supervisor’s supervisor. The store manager is doing a good job – she manages their top performing store. The two supervisors’ behavior is a reflection of the CEO’s behavior. The store manager is actively looking for another job.

The company spends next to nothing developing their people. Employees are just numbers – an expense. Spending money to develop them is just more of an expense. The company suffers from extremely high turnover. Since turnover doesn’t appear as a line item on the financial statement, the CEO doesn’t care. If he calculated the cost of turnover, he’d realize it is actually their biggest expense.


Conversation No. 2: A consultant friend called me to visit about a small business client he is working with. The owner hired him to work with his employees to improve their performance. After working with the employees, my friend discovered the biggest obstacle standing in the way of improving their performance was the owner. The owner thinks his employees need to change, but sees no need to change himself. Several of the employees are looking for other jobs.


Conversation No. 3: I received a call from a client who was excited about the changes taking place in his company. Results were slow coming in the early stages of the organizational development process, but now that investment is paying off. People are buying
into the company’s purpose and are, in his words, riding for the brand. He has invested in additional leadership development for managers and shared how as a result one of his key managers is starting to get it and becoming a leader.


Conversation No. 4: I talked with an employee of another client who has recently been promoted to a key leadership position. He’s spending the first weeks in his new role visiting with employees to learn what they think about the company and their roles in the company. When traveling to the company’s stores to conduct interviews, he walks in carrying a box of donuts. While most of his time has been spent listening, he takes every opportunity to talk about the company’s purpose.



So, what can we learn from these four conversations? There is a war going on every day for talent. It’s a battle to find, hire and retain the best talent. Let’s assume that the companies in my conversations are competing in a four-way battle to hire someone with your qualifications. They’re all competitive on pay, perks and benefits. Which ones would you consider?

That didn’t take long. You eliminated the first two in a New York minute.

Companies 1 and 2 are fighting the talent war with 20th century methods. It’s the equivalent of showing up for a gunfight carrying a slingshot. Companies 3 and 4 realized they could not win the talent war doing what they had done in the past. So they invested in an organizational development process. They identified their purpose, which differentiates them from their competition. That purpose is front and center in their recruiting efforts. It’s their cause – their call to arms. They are ready to go war. They have a purpose, a plan and a process.

They are investing in developing people. They are giving them the opportunity to reach their potential. They are engaging their people in their organizational development process. It’s amazing how many great ideas people will contribute if you ask them, listen to them and put their ideas to work.

All four companies have managers but you don’t win wars with managers. You win wars with leaders. It starts with the CEO or the owner. Companies 1 and 2 have managers. Companies 3 and 4 have leaders.

There’s a talent war going on. Who do you want to go to battle with?

Jim Whitt is an organizational development and employee engagement consultant with Purpose Unlimited in Tulsa, Okla. He is the author of Riding for the Brand: The Power of Purposeful Leadership. Sign up for his newsletter at Reach him at [email protected] or (918) 494-0009.