Photo of a reflection of a woman's face on the screen of an online meeting.
Back to School for Salespeople

Five homework tips to make you a best-in-class salesperson. Last week, my 14-year old...

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A Cut Above: Differentiate Yourself from your Competition

Use these effective ways to differentiate yourself from the competition. One of the biggest...

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Photo of sculpture of stick men holding hands, representative of animal health community.
A Sense of the Animal Health Community

Defining our roles within the animal health community and the meaningful contributions we can...

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Turning the Front Desk Into a Revenue Stream

With the right plan in place, your veterinary practice customers can unlock the revenue...

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Photo of vet with arms crossed in a X pattern. Representative of a sales rep answering questions.
Answering Objections

Answering objections and resistance from customers requires a new mindset from distributor reps. How...

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An illustration of COVID-19 crashing into and depressing part of a bar chart. Representative of its impact on the veterinary industry.
What’s Next for the Veterinary Industry with COVID-19?

Examining the ways COVID-19 will change our industry for the foreseeable future. While preparing...

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Customers Buy Benefits

How to get – and keep – your customer’s attention with benefits. Why should...

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Connecting with Customers for better Rep-Practice Relationships

How to build trust, and promote loyalty, with today’s veterinary practices. The lines of...

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Photo of a salesman closing a sale representative of using the PRIDE method for successful sales..
960 Moments of PRIDE that can result in Successful Sales

Five essential steps that will make you famous in your industry and translate into...

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Helping Your 
Clients Thrive

Strategies you can use to create more engaged practices and help your clients thrive....

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